New on the Horizon: Chip and PIN Credit Cards
In August, credit-card issuer Visa announced its intention to lead the U.S. transition toward the adoption of a relatively new technology aimed at reducing credit-card fraud. Visa’s move has the potential to impact all U.S. merchants who accept credit cards at the point of sale, including Spirit® licensees. More
teamwork picThe Spirit® Team: a Support System for Marketers
Marketing, advertising and site imaging are all challenges that require time and expertise to address. Why not let Spirit® help? The Spirit® team has developed an array of materials and services that are available upon request at no or very low cost to help marketers address various business issues. More
rex gillisLicensee Profile
Dutch Oil Company – Columbus, MS
Today the center of a diversified group of family businesses, Spirit® licensee Dutch Oil Company had some rather humble beginnings. “My dad founded the company as a home business in 1972,” remembers Rex Gillis, Dutch Oil’s president. “My mom was the employee, and the phone rang at a desk in our living room.” More

gilbarco logoPartner Spotlight
Gibarco Veeder-Root
Spirit® Petroleum is proud of its relationship with partner Gilbarco Veeder-Root. Headquartered in Greensboro, NC, the company is a worldwide technology leader for retail and commercial fueling operations, offering a broad range of fuel dispensers and systems for payment processing, point of sale, forecourt merchandising, tank gauging and fuel management. Spirit® licensees in need of integrated solutions for business operations from the forecourt to the convenience store and head office can depend on Gilbarco’s long history of uncompromising support, technological innovation and proven reliability to clients all over the world. More

Catch the Spirit
Look for the American eagle logo and meet us at the industry events below.
Feb 21-23, 2012
Western Petroleum Marketers Association (WPMA) National Convention & Convenience Store Expo
The Mirage Hotel
Las Vegas, NV
March 13-15, 2012
Midwest Petroleum and Convenience Tradeshow (M-PACT)

Indianapolis Convention Center
Indianapolis, IN