Standards Manual CoverSpirit®’s Newly Revised Image Standards Manual

The Spirit® brand’s bright, appealing image has always been a big draw for petroleum marketers. Customers respond well to the patriotic color scheme, thoughtfully designed abstract eagle logo and the clean, inviting look of a Spirit® site. One after another, licensees have seen volume increases almost immediately upon converting a site to the Spirit® brand. More

State Executive Profile
Thomas J. Peters – Empire State Petroleum Association

Thomas PetersThomas J. Peters, Executive Vice President and CEO of the Empire State Petroleum Association, finds a lot of satisfaction in leading an organization that serves independent petroleum marketers throughout the state of New York. Founded in 1941 and today based near Albany, NY, ESPA represents some 200 marketers located in all parts of the state. More

Licensee Profile
Eagles Landing, LLC—Beaver, UT

Mark Yardley, the owner of Eagle’s Landing, LLC, put himself through college by working at a local filling station in Beaver, UT while completing his degree in education. Afterward he taught school for a few years before pursuing an opportunity to buy a small gas station in 1987. Finding he liked the independence of running his own business, Yardley expanded his company in 1994 with the purchase of an additional small station, then in 2005 built a new truck stop plaza in Scipio, UT, along the Interstate15 corridor. More

Partner Spotlight
Abierto Networks

Alberto Networks logoAbierto Networks, Spirit® Petroleum’s preferred provider for dial and serial-to-IP conversion hardware, is a natural fit with Spirit®’s mission of helping marketers run their business their way. Because Abierto offers conversion products that support many types of payment applications and hardware, the company is an excellent choice for Spirit® marketers who enjoy the flexibility of using the electronic systems that work best for their business. More

Catch the Spirit
Look for the American eagle logo and meet us at the industry events below.
October 24–25, 2012
Focus on Competitive Advantage: A Meridian Event
The Ritz-Carlton, Dove Mountain
Tucson, AZ
January 15–16, 2013
PMOCO Management Committee Annual Meeting
Dallas, TX
February 19–21, 2013
Western Petroleum Marketers Association
The Mirage Hotel
Las Vegas, NV
March 6–7, 2013
Southeast Petro-Food Marketing Expo
Myrtle Beach Convention Center Myrtle Beach, SC

March 13–14, 2013
Gulf Coast Food and Fuel Expo
Mississippi Coast Coliseum and Convention Center
Biloxi, MS




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