The Perfect Shot

test-drive sample picSpirit®’s Test-Drive program continues to serve as a popular tool for Spirit® licensees. Marketers are using the program to help dealers envision how their sites will look when converted to the Spirit® brand, and their feedback is overwhelmingly positive. The program goes a long way toward giving prospective dealers an introduction to the brand’s visual appeal. More

Spirit® Supports Profit Through Risk Management Designated Risk Manager Seminar To Be Offered March 25-27, 2013.

Federated’s Designated Risk Manager Training Program was developed to target specific risk management concerns for the petroleum transportation and convenience store industries. This year’s seminar will be held March 25–27, 2013 in Owatonna, MN. More

State Executive Profile
Emily LeRoy – Tenneessee Fuel & Convenience Store Association

tfca logoNashville native Emily LeRoy, Executive Director of the Tennessee Fuel & Convenience Store Association, very much enjoys the people part of her job. “The folks I work with are great people, wonderful to work with,” states the leader of TFCA, which was founded in 1929 and currently represents approximately 300 wholesale fuel distributors, convenience store owners, oil and lubricant dealers, alternative fuel providers, vendors and major oil company suppliers throughout the state. LeRoy has helmed the organization since 2009, after having served for thirteen years as TFCA’s associate director. More

Licensee Profile
Capital Oil – Jackson, MS

Stan RobertsTeaching high school might seem an unusual way to begin a career in petroleum marketing, but that was the path that led Stanley Roberts of Mississippi-based Capitol Oil to the industry. After graduating from Mississippi State University, Roberts taught high school chemistry and biology for four years. “Working as a teacher for a few years would be a good thing for all college grads,” he says. “It was an enjoyable experience and I learned a lot.” More

gk direct logoPartner Spotlight

Since 2008, Dayton, Ohio-based GKdirect has worked with Spirit® licensees as Spirit® Petroleum’s preferred provider for brand-imaged apparel. In business for over 70 years as Lion Uniform, GKdirect changed its name in 2012 to better align itself with its parent company G&K Services, a national rental uniform and facility services provider. But, as notes Jeff Rider, GKdirect’s Account Manager, “We’re still the same company, the same people, with the same great products and customer service.” More

Catch the Spirit
Look for the American eagle logo and meet us at the industry events below.
February 19–21, 2013
Western Petroleum Marketers Association
The Mirage Hotel
Las Vegas, NV
April 2, 2013
Tennessee Fuel & Convenience Store Association Trade Show
Hermitage Golf Course
Old Hickory, TN

April 16-18, 2013
M-PACT (Midwest Petroleum and Convenience Tradeshow)
Indiana Convention Center
Indianapolis, IN
May 15–17, 2013
PMAA's Washington Conference and Day on The Hill
The Washington Court Hotel
Washington DC



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