The Spirit Brand :: Becoming a Spirit Brand
As branding options continue to dwindle for petroleum marketers, there’s a new Spirit in the industry.
For many marketers, major brand availability diminishes as refiner-suppliers continue to merge and consolidate. And in these competitive times, marketers know that their affiliations with a major brand can be an expensive proposition, with costly imaging requirements and contracts that bind a marketer to buy product at prices that may not enable him to aggressively compete in the marketplace.
That’s why Spirit was created. The new private brand, Spirit, is available to qualifying members of the Petroleum Marketers Association of America’s 45 state associations. With the national scope of PMAA and its 45 associations, Spirit will quickly gain a national presence. And while the Spirit package offers many of the bells and whistles of traditional branding packages, Spirit was developed to keep marketers’ branding costs to a minimum.
More than 900 marketers across the country have expressed an interest in being a part of PMOCO, and collectively they have told PMAA they would like to brand as many as 4,500 units and purchase almost 4 billion gallons of gasoline and diesel from the company annually.
COMPLETE BRANDING PACKAGE AT THE LOWEST COST POSSIBLE
PMOCO, LLC was formed by the PMAA Board of Directors with the directive that the company offer products and services to marketers at the lowest possible prices. While organized as a for-profit LLC, PMOCO is not a profit driven company; it is a company driven to provide PMAA members with the tools they need to compete in today’s tough environment. The Spirit imaging requirements are flexible enough so that marketers can keep costs down and retrofit their existing older stores and stations, yet tight enough so that the integrity and credibility associated with a national brand will be maintained.
A small investment of just $1,000 allows a marketer to license Spirit at a location for three years, with additional locations at $500 each. Four five-year options at $500/option will allow each Spirit site to have brand assurance for up to 23 years. And because of the opportunity to aggregate the buying power of marketers nationwide, PMOCO will negotiate cost-savings on all aspects of your location. Click on the link below for more information.
