The Spirit Brand :: Spirit Image

The attractive Spirit imaging was developed to give maximum flexibility for marketers developing retail sites. Marketers who license the brand will be provided with imaging guidelines that will define how the Spirit look can be applied in rebranding or in developing new "ground-up" locations. Guidelines are developed by the PMOCO management committee, comprised primarily of marketers who bring their "street-wise" perspective to bear - with goals of maintaining a quality image at a minimal cost and with less rigidity than traditional branding requirements.